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Asset Protection News

July 9, 2008

By Staff Writer, Edward A. Lavere

Steelers for Sale in the Name of Asset Protection

The Pittsburgh Steelers are a $2500 family venture, capitalized in 1933, now valued at close to one billion dollars. That is quite a family asset.

You may be surprised to hear that the Pittsburgh Steelers NFL franchise is for sale in the name of Asset Protection. The Rooney family has owned the Pittsburgh Steelers for 76 years. That is a good long-standing business now valued at around a billion dollars. Why are the Rooneys selling and why is it for Asset Protection.